Strategy is essential to creating sustainable competitive advantage. What's the difference between strategy and tactics? To illustrate, suppose the mission is to take a vacation. The vision would be the destination, e.g., San Francisco. Strategy would depend on the origin, e.g., Atlanta. Getting to SF from Atlanta, could involve a number of Strategies, e.g., flying, driving, taking the bus...even walking. Tactics would involve the specific actions associated with each strategy to actually complete the trip.

 

Fees:

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1) SWOT Analysis: $200/hour*, $5,000 minimum

2) Unique value proposition creation: $200/hour, $5,000 minimum

3) Capturing greater market share: $200/hour, $5,000 minimum

4) Advisory/analysis reports $200/hour, $5,000 minimum

*Plus applicable expenses for all listed hourly rates.

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SST will collaborate with clients to determine the scope and complexity of a given task, and proffer not-to-exceed pricing.

Without continual innovation, businesses die. Look at once mighty corporations Sears, GM, and Blackberry. Sears was once "where America shopped." That would be Amazon, now. Sears is almost a historical footnote as of 2022. GM once had nearly 50% of the US market for vehicles; as of 2022, they have less than 20% of the market. Blackberry was once "Crackberry." Who wants one, now? Innovation is simply process change that adds more value for a customer. If there is no added value, it's not innovation. Some internal stakeholder is always going to hate proffered innovation because of personal vested interests. Breath life into it properly, and your external customers will love you with their dollars.

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Fees:

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1) New process roadmaps: $200/hour*, minimums dependent on magnitude of change** $5,000 minimum for continual improvement; $10,000 minimum for semi-radical change; $20,000 minimum for radial change

2) Unmet needs, unfulfilled analysis determination: $200/hour, $5,000 minimum.

3) Managing innovation implementation: $200/hour, $5,000 minimum

4) Procurement and statute writing: $200/hour, $5,000 minimum.

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*Plus applicable expenses for all listed hourly rates.

** A function of the number of process elements, e.g., manpower, methods, machines, and materials altered.

 

SST will collaborate with clients to determine the scope and complexity of a given task, and proffer not-to-exceed pricing.

Your brand is you. Your company's value proposition is what should set it apart from its competitors. There are so many different ways in which your customers or potential customers perceive you; how are all of your positive attributes easily summed up so that busy people in a busy world can choose you over someone else? That is your brand. When people see your logo, hear your name, see your product, the brand should immediately and viscerally convey everything that is good about your company.

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Fees:

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1) Extant brand attributes analysis: $200/hour*, $5,000 minimum

2) Brand awareness penetration surveying: $200/hour, $5,000 minimum

3) Brand recreation: $200/hour, $5,000 minimum

4) Ideation validation surveying: $200/hour, $5,000 minimum

 

*Plus applicable expenses for all listed hourly rates.

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SST will collaborate with clients to determine the scope and complexity of a given task, and proffer not-to-exceed pricing.

 

Advertising simply promotes your brand. However, in a world that is swamped with information, clever advertising is essential to cut through the clutter. Modern technology often allows media consumers to skip "commercials." However, what do many annual Super Bowl viewers look forward to? Commercials! Not just any commercial, though; the viewers see these commercials, these advertisements, as entertainment. Clearly, well done advertising can promote a brand--a company's positive attributes--in a way that helps to create sustainable competitive advantage. You cannot try a product unless you know about it!

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Fees:

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1) Visual ideation: $200/hour*, $5,000 minimum

2) Campaign architecture: $200/hour, $5,000 minimum

3) Logo development: $200/hour, $2,000 minimum

4) Song/Jingle Creation: $200/hour, $5,000 minimum

 

*Plus applicable expenses for all listed hourly rates.

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SST will collaborate with clients to determine the scope and complexity of a given task, and proffer not-to-exceed pricing.

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